The press tour was held on 3 October 2022 with visits of 5 enterprises that took steps towards greening their value chains, thereby providing examples, best practices and lessons learned for other interested businesses.
Objectives of the press tour
This press tour aimed to raise awareness of SMEs, and that of the broader population, on the benefits of eco-innovation and sustainable production. Journalists participated in this event with the visit of 5 enterprises. These visits and interactions with company representatives enabled to produce newspaper articles and social media content, while also improving the overall capacity of journalists and influencers on communicating more on topics related to a green economy.
The study tour also shared additional experiences from SMEs outside the Republic of Moldova. The tour was an opportunity for national and local authorities to highlight what measures they have in place/in the pipeline to further motivate businesses to seek green, innovative solutions that will strengthen their market position and competitiveness in the long-term.
The press tour was attended by representatives of Moldova small and medium enterprises, business associations, national and local experts on mass media, social media influencers, as well as representatives of UNEP.
Among enterprises, small and medium enterprises (SMEs) are more amenable to apply eco-innovations; introduce initiatives on greening, environmental and innovative approaches. Furthermore, the greening elements of SMEs have been included in the following national strategic documents, inter alia, “The low-emission development strategy of the Republic of Moldova until 2030 and the Action Plan for its implementation”; “The National Program for Energy Efficiency 2011-2020”; “Energy Strategy of the Republic of Moldova until 2030”; “Waste management strategy in the Republic of Moldova for the years 2013-2027”; “Water supply and sanitation strategy (2014-2028)” etc.
Another EU4Environment project component, implemented by UNEP in close cooperation with the Public Procurement Agency under the Ministry of Finance of the Republic of Moldova and the PA EcoContact, is focussed on promotion of SPP and eco-labelling. This work aims to promote companies’/SMEs’ readiness to respond to public procurement tenders with sustainability criteria. The promotion of SPP and eco-labelling should in turn also help to motivate companies to produce/offer more greener and environmentally friendly products/services, thus contributing to the overall greening of the Moldova economy and market.
Please find more information about the press tour in the Agenda.